The a need or want by mainly

The Production Concept is just
about manufacturing, and does not spent much effort on knowing something about
the customer. “Says Law” states that ‘Supply’ creates its own ‘demand’ (Jean –
Baptiste Say, 1803). Says law simply meant that If a product is made, somebody
will want to buy it. As a result, business is mainly concerned with making as
many units as possible. I think that “says Law” may work in some cases, but
requires the risk of concentrating too much on its own operations and losing
sight of the real objective of marketing – satisfying customer needs and
building relationships.

The product concept is based upon
the idea that customers prefer products that have the most quality,
performance, and features.

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The idea of the selling concept
is the thought of being “aggressive” when selling towards the customer. Black’s
law suggests that customers will not buy enough of the business’s products
unless large-scale promotional and “aggressive” selling efforts are carried
out.

Black’s law also states that the
marketing concept is defined as,

  
“Identification and satisfaction of the customers’ stated and unstated
needs and wants to which a firm’s goals can be best achieved through this type
of marketing management philosophy” (Black’s Law 1891),

 The marketing concept focuses upon the
creation of value and a long-term customer relationship. Customer satisfaction
is a vital concept to this proposal. Customers are satisfied that value is
delivered through an exchange process – when an individual or an organisation
decides to satisfy a need or want by mainly offering money or goods or services
in exchange. 

The explanation of the concept
“needs” is the basic human supplies like shelter, clothe, food, water. (Rajan
Saxena, 2009). What Rajan basically means is that needs that do not require
marketing because people always purchase them are essential for human beings to
survive. Unlike needs, wants aren’t essential for humans to survive, but it’s
associated with needs. For example, if we always manage to satisfy our wants,
it transforms into a need. Wants are quite different in the way that they
aren’t permanent, and it regularly changes. As time passes, people and location
change, wants change accordingly.  If a
customer is willing and able to buy a need or a want, it means that they have a
demand for that need or want (M. Govindarajan,2007).