Supply manufacturing to ensure a consistent quality

Supply Chain Management

Within
the food industry, and especially the bakery industry, the food can be easily
infected. Therefore, the logistics and supply chain needs to be planned in such
a manner that it reaches the retailers just in time (Marketing91, 2017). In
2015, Dunkin’ Donuts received the Supply Chain Pioneer of the Year Award
(SupplyChainDigital, 2015). The National DCP (NDCP), is a 2$ billion supply
chain management cooperatives serving the franchisees of Dunkin’ Donuts. The
agreement allows the company to realize the benefits of a long-term,
performance-based procurement and distribution agreement. Most importantly, the
agreement supports the company’s international plans, by providing franchisees
in the international markets with the same product costs (Ibid). Dunkin’ Donuts
used to bake all their products in the stores. All bakery items used to be made
in the shop, but Dunkin’ Donuts is slowly changing the model to centralized
manufacturing to ensure a consistent quality of the products. To optimize the
entire product process, DD is currently piloting a “hybrid” solution for fresh
baked goods in the morning, and ‘Just Baked’ on demand in the afternoon (Dunkin’
Donuts International, 2017).

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Brand Management while ensuring low-cost
quality products and services

 

High Coffee Turnover

DD
is changing from a donut-based company to a beverage-based company (Rctom,
2017). This transition towards the beverage business has been incorporated into
the company’s operating model, by purchasing improved brewing equipment,
enhancing the coffee turnover and implementing a staffing model that emphasizes
on quick delivery of customer orders. A number of studies have examined the speed
of service of QSR of DD and the competition. As a result, Dunkin Donuts has an
average time of serving the guests within 181.01 seconds (Drive Thru)
(QSRmagazine, 2017). DD has defined its core strategic as “providing fresh, fast and affordable drinks and food for busy people
with leading busy life”. Therefore Dunkin’ Donuts has designed their stores
in such a way, it minimizes the time people actually stay in the restaurant. The
bold and primary colours of DD encourage quick turnover in the unit (MindoverMatter,
2014).

 

low-cost

 

High-Quality Site Selection Process:

The location of
a QSR is a critical success factor in order to compete within this industry.

The site selection process enhances the process of choosing the best potential
location for new openings, which contributes to the profits for both the
franchisees and the company itself (Rctom, 2016). DD has successfully built its
site selection process, since it is incorporated throughout their entire
operating model. Many locations are near supermarkets, malls, airports, gas
stations and food courts, with a focus on the on-the-go beverage customer
(ibid).