Report on the Impact of
Social Media in New Zealand
These are technologies
that are mediated by computers which enable people, corporates, governments,
and organizations to come up and share ideas, information, career interests and
expressions through communities that are virtual and also via networks. Typical
examples are Facebook, Twitter, Instagram, Pinterest, Snap chat and many more.
They enable users to come up with and share content via social networks. Their
usage has had a resounding impact on our society. As an elaboration, business
companies display their commodities on social media platforms as opposed to
traditional approaches of using electronic and print media. This paper will
examine various ways in which social media is has impacted society at large.
Positive impact on society
Impact on the corporate
Effective utilization of
social media avenues has brought brilliant opportunities to businesses in New
Zealand. At the same time, this demands strategic planning for their efficient
utilization. Shifting with quick-paced trends in online technologies has helped
to beautify and amplify organizational brands, increased their profile and
possibly even win new market share. However, they need to maintain a healthy
feel of perspective on what their enterprises are capable of displaying on
social media, and what’s practical to anticipate as the proceeds of the same
Since the advent of these
platforms, it is now possible to use tablets, laptops, home personal computers,
smartphones, as well as Internet-enabled televisions to network meaning that
consumers can get linked with their favorite shopping spots any time of the
day. Rapid connections, new electronic devices and also new online software
have facilitated to change the manner we work, do shopping and socialize.
Business enterprises are
now better placed to directly engage their clientele in their strategic
marketing campaigns. This makes it possible for them to tailor their products
to suit their tests and preferences. Companies are now able to conduct promotions
on their new product lines and services as well. While building and enhancing
brand consciousness through frequent messages to their target customers that
use online social networking platforms. Penultimately, corporates in the
country can engage their existing and possible patrons to their business. Lastly,
they are in apposition to examine referrals resulting from your social media
activity to general income.
This is an integral part
of our being. Oftentimes we link up with our loved ones both here and overseas.
Unlike traditionally when we could use payphones or emails, now we can connect
with them at any time of the day via social media platforms listed above. There
instances in which people have established relationships online with overseas
partners. This has worked. We all love sharing experiences both at work and
home. Social media has been of great help to such attempts. Most of the time it
is enjoyable. It has also changed the way we consume news. For instance, if one
follows several media houses, they can now get instant news through their news feed
on Facebook and Twitter. We no longer depend on traditional media to be abreast
with what is going on around us. This also has given rise to fake news in
people propagate false information to realize their selfish intentions.
Corporates now can make the
most of millennials
From a generational point
of view, Millennials are deemed to be the heaviest users of social media.
Boomers are also viewed as struggling to catch up while those in generation x
occupy somewhere in between. Truly, the Boomers are the most important growing
phase of social media users and Gen-Xers are nervous and apprehensive about
using these platforms to communicate in an organizational environment. This
synthetic divide is overlaying the actual trouble, which is figuring out what fee
social media has for all personnel. Companies now have to recognize how
diversity is complex especially based on gender, age, culture, talents meaning
that social media has to be controlled. Employers are making the most of these
avenues by using them as ways for employees to broaden their skills. Social
mastering is instant, collaborative, and supplied inside the context of the
individual’s specific working environment.
It is a positive agent of
Social media is actually
one of the biggest contributors to globalization, their usage is not limited by
boundaries meaning the people can share experiences across continents and
nations. Thus friends can keep abreast with their loved ones across the oceans
as well as companies reaching their overseas customers.
Negative impact on
(a) No privacy. Apparently, it is difficult
people to control who reaches what they post. Everyone is free to access it,
much to many people’s detriment. As for companies, they need to be constantly
committed to sustaining their presence. This is too involving and tedious.
(b) Poor personal touch. Social media platforms
are devoid of a personal experience as often they cannot connect in person.
As for businesses it
exposes them to the following risks
Even though social
networking has an exquisite capability, it harbors numerous challenges many of
which can inhibit human resource training. The staff may have the widest of
generations, more immigrants, and probably a very good wide variety of virtual
employees. For many companies, social media nevertheless represents a brand new
frontier they’re no longer secure with. In a cross-cultural point of view,
there are demanding situations in customs and languages used. The agency’s
potential to govern and monitor learning can also decrease, ensuing in know-how
gaps as well as inconsistencies. Other risks come in the form of;
a) Businesses not trusting that their staff to
use social media in a productive manner may result in them being blocked from
time to time.
b) The human resource training on being
tech-savvy is low at the moment thus making it not a good idea.
c) There is a huge question mark on what facts
should be shared and the way it is to be dealt with;
d) There are issues regarding cyber-bullying,
confidentiality, and harassment of clients. This will pose huge risks to the
organization since bullies may take advantage of this to rob companies.
e) There is the probability of infringing
intellectual property rights something that can result in endless court
f) Using social media can result in illegal
actions in the workplace like conflicting of interests.
There is a problem with
accessibility because of information technology departments my block these
sites out of anticipating breaches in security.
What can be done to make
it more useful rather than destructive?
Establishment of an
effective governance structure: Strategic desires and continuous risk
assessment regulations must be installed by management and the board of
administrators, and sync them with current projects both for society and
Rolling out Guidelines and strategies: There
must be clear regulations and tactics to cope with dangers from online postings
which are compliant with patron safety laws and policies. As an instance,
financial institutions are not expected to inquire for individually
identifiable data over non-comfy channels, despite the fact that they are
non-public like Twitter Direct Messaging. There has to be a method to request
this fact over a comfy channel.
Relationships: Any dealings with third parties vendor is the duty of the
monetary organization. This means that there should be clear lines on how each
party plays its role in the relationship. This will help in case of a crisis
since all activities will be clearly defined thus helping at who is responsible.
programs: A steering for reliable, work associated use of social media is
essential for any powerful social media software. Workers should be trained on
how to adopt the best practices regarding social media utilization. They should
also be taught how to detect inconsistencies in the course of the operations
for the same of implementing corrective measures. This will be instrumental to
the organization in detecting potential problems and correcting them where
Social media has opened a
whole new experience on how we link up regardless of our geographical location.
This is so because we are able to share our experiences at any time of the day.
Companies have also gained by having extra platforms on which they can enhance
their profiles and advertising their products and services. Apparently, social
media presents a haven where both society and companies can thrive, though