Parry goal in order to fulfil some

Parry and Kelliher (2009) emphasise that staff are one of
the most important assets in NPOs and managing paid and volunteer satff is a
valuable skill for HR managers. This is the part that strong motivational
skills are needed to go through the problems. Employee Motivation in NPOs can
be demonstrated as a core successful factor as they are more employee-oriented
and both paid and volunteer staff have an important role in achieving
organisational success and goals. Despite for-profit organisation that money
has driven employee motivation, in NPOs people are treated differently, they
are motivated by financial rewards; instead, they are motivated and working for
altruistic reasons or to gain skills and experience. Therefore, in this regards
HRM has a vital role to keep and remain staff motivated and retain them for
longer period in the organisation (Wisner et al., 2005).

It is not easy to define the terms of motivation due to very
high level of its subjectivity (such as psychology and management) and
dependency of individual’s will which is significantly differ. According to
Mullins, (2016, p. 253) “motivation is the driving force within individuals by
which they attempt to achieve a goal in order to fulfil some need of
expectation.” Motivation is an expression of a person’s need; hence it is
personal and internal (Davis, 1981). In McKenna’s words (1994), motivation
refers to the driving forces behind both the actions and behaviours of an
individual or a group. It includes an amalgam of beliefs, perceptions, values,
interests, and actions that are all closely related. Barnett (2006, p.563)
states that “motivation can be broadly defined as the forces acting on or
within a person that causes the arousal, direction, and persistence of
goal-directed, voluntary effort”.

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For Latham (2007), motivation involves three separate
factors: a person’s choice of what to do, how hard they try and how long they
keep trying.  He states that motivation
is both a concept and a process and that it controls behaviour. Along with
Latham and Pindar (2005), they had earlier defined it as the interaction
between an individual and the environment. According to
Luthans (2011) motivation is the process that initiates, guides and maintains
goal-oriented behaviours.