p.p1 #232323; -webkit-text-stroke: #232323; min-height: 14.0px} p.p3

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 36.0px; font: 12.0px Times; color: #232323; -webkit-text-stroke: #232323}
p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Times; color: #232323; -webkit-text-stroke: #232323; min-height: 14.0px}
p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; text-indent: 36.0px; font: 12.0px Times; color: #232323; -webkit-text-stroke: #232323}
p.p4 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px ‘Times New Roman’; -webkit-text-stroke: #000000; min-height: 15.0px}
p.p5 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 12.0px ‘Times New Roman’; -webkit-text-stroke: #000000}
span.s1 {font-kerning: none}
span.s2 {font: 8.0px Times; font-kerning: none}

The invention of portable paint tubes and art supplies made outdoor painting accessible and Impressionism prevalent, from where we have had the honor to know about Claude Monet through his legendary lily pond from his suburban residence at Giverny, France and on the walls of canvas at Musee L’Orangerie in the city of Paris. More recently in the 20th century, if it is not for the revolutionary invention of silkscreen printing, Andy Warhol would not have become a household name in the art world. The truth is, to artists, technology has been a driving force to constantly provide and inspire new ways of art creation for a long time, arguably since the beginning of art history. However, it is not until the recent decades in the 20th and 21st century that we start to see the relationship between art and tech have become more interlaced than ever before, whether it’s through the mixture of types of traditional and digital media, increasingly creative ways of inclusion of human interaction or simply making the process of creating easier, more engaging and more human in this sense. (Rieland, 2014)
Technology is inspiring art, both from the artist and observer standpoint. New Media is relative term, which echoes back to the definition of what’s new to begin with. In this sense, digitally dependent or not, New Media can be seen the ‘chain breaker’ in terms of the material base of art forms. Regardless of what century we are in, the new media at that will not only expand the possibilities for art by adding new, collaborative platforms and vehicles to the equation, but also fresh insight into the capability of technology to influence social and aesthetic values. As a result, new media art has not only proven to be a stem from the theoretical practice and exhibition contexts of mainstream contemporary art, but also gradually established itself as a unique sub-category with its own artistic language and presence. (Shanken, 2016)
With the shared feature between contemporary art and digital media, their strong transmedia and participatory nature affecting the creative process of arts lies interactivity. More often than not, new media art often involves interaction between collaborating artists, artist and observer or between observers and the artwork, responding to and from them. Yet, as several theorists and curators have noted, such forms of interaction, social exchange, participation, and transformation do not set new media art apart, but serve as a paralleled common ground in addition to the plethora of many other contemporary art practices (Lughi, 2014). 

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

The Evolving Role of Art Observer in Web 2.0
Art in the New Media age have gradually presented itself as an observer-centric entertainment product. As a matter of fact, some of the successfully contemporary art installations informs in recent years do inform us the amount of consideration of today’s digital-savvy observer in the artist’s creative process and final execution.  It’s hard to imagine that when Japanese artist Yayoi Kusama got inspiration to pour her heart into the Instagram frenzy Infinity Room (and later the Infinity Mirrors) at The Broad in Los Angeles, she didn’t picture millions of selfies and hashtag driven social conversations generated inside her galaxy-looking interior art installation (Wee, 2017).  Another example will be when Colette Miller decided to leave his mark on the city of Angels with his signature Global Angel Wings project starting from on a random mural of the city’s trendiest Melrose Ave, he didn’t expect that becoming a now celebrated, photo-genetic street landmark for out-of-town visitors (Miller, 2012).
There are also times where the observers not only get to participate in and recreate the visual effects the art piece through generating social media content, they also have taste of the role of creators. For example, if Rising Colorspace, an abstract artwork painted on the wall of a Berlin gallery, doesn’t seem so fabulous at first glance but it is supposed to change your perception over time. That’s because the painting is always changing, thanks to a wall-climbing robot called a Vertwalker armed with a paint pen and a software program instructing it to follow a certain pattern. The creation of artists Julian Adenauer and Michael Haas, the Vertwalker—which looks like a flattened iRobot Roomba—is constantly overwriting its own work, cycling through eight colors as it glides up vertical walls for two to three hours at a time before it needs a battery change. “The process of creation is ideally endless,” Haas explains. (Rieland, 2014)

Conclusion and Future Studies

In the fast moving age of Web 2.0, where user generated content, media and information are exploded in our social circles on a daily basis, the definition of success for contemporary artists has evolved accordingly as well.  However, it still remains debatable that if social media engagement or popularity on media outlets of all forms can correctly represent the value of a certain art piece or the work of a certain artist.  The purpose of art remains a classic topic for debate of all times as well, as art in any form never stops inspiring generations after another either intentionally or unintentionally from the heart of soul of the art creators since their first sketch. Today’s socialization and commercializing of contemporary art has opened an unprecedented opportunity for advancement and, arguably a digital renovation in the art world another, which is another spin-off of the purpose of this paper and is worthy of exploration and discussion in the future studies.