A. in water, initial maturity and a

A.  Executive Summary

 

Drip
irrigation is an irrigation technique used for water conservation and effective
irrigation. Drip irrigation is a method introduced specially for preserving
water flows and allowing water to drip slowly to the roots of plants, through a
network of valves, pipes, tubing, emitters, valves and drippers while Sprinkler
irrigation is a method of applying irrigation water which is similar to natural
rainfall. It is sprayed into the air through sprinklers so that it breaks up
into small water drops which fall to the ground. The pump supply system,
sprinklers and operating conditions are designed to enable a uniform
application of water. The system ensures that water is not wasted and that the
required amount of water reaches accurately at the base of the plant and roots.
It saves both water and fertilizers. Our product is an appropriate and
economically workable system to transport a measured quantity of water at the
root zone of each plant at regular interims. This is to guarantee that the plants
do not suffer from strain of less and over watering. The system mounted at the
field is appointed for farmer’s comfort and dealing with water scarcity. It is
an entirely effective and long-life system which ensures saving in water,
initial maturity and a plentiful harvest, time after time. Apart from all this,
it is also a method of savings in costs and hard work.

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B.  Business Objectives

 

Business Need:

Agriculture
is the backbone of Pakistan’s economy. It employs almost half of our entire
labor force and constitutes more than 70% of Pakistan’s export earnings. In the
arid or semi-arid regions of our Pakistan, water is the most important resource
for the continuity of agricultural economy. Pakistan is faced with serious
water scarcity problem which is likely to increase over a period of time. In
1998 it was predicted that water scarcity will be a major limitation in
production of food, health of people and environment. The per capita of
available water will decrease over time. In the past agriculture production was
kept at pace with the growing population by increasing the availability of
water for irrigation. However, the sustainability of irrigation agriculture
seems much more uncertain in the future because of the increasing demand of
water and limited water resources. If we keep in mind our current population
growth then existing and potential water resources seems to unfulfilled the
needs, even if they are exploited to the fullest. Moreover, according to UNDP
Human development report, Pakistan is the least efficient irrigator and we can
reduce our poverty among small farmers by 20% through increasing the efficiency
of the irrigation system, among others. We need to come up to China’s level in
terms of irrigation efficiency. The UNDP report further states that we need to
develop a marketing and input support system i.e. efficient irrigation
techniques and fertilizers. Pakistan relies mainly on the water released from
the Himalayan glaciers each year into Indus River and its tributaries. Due to
climatic changes, rising temperatures are leading to shrinkage of ice caps and
water glaciers and hence glaciers are releasing much less water now resulting
in decreased water supplies of Pakistan. Furthermore, traditionally employed
technique of surface irrigation causes water logging resulting in wastage of
water and over irrigation. As one of the major problem that our farmers face is
the water issue. Therefore we came up with a low cost water saving solution for
the agriculture sector. The drip irrigation enables the precise drops of water
to trickle down to the plant base without wasting a drop of water, thus
ensuring effective irrigation and water conservation. It can be used in
orchids, home gardens and farms. It is already being used in many water
stressed countries other than Pakistan. Accordingly the shortage of water
conveyed in the market need of drip irrigation.

Opportunity Size:

As
about 97% of the freshwater resources of Pakistan are used by agriculture,
there is a great need to surge irrigation competence with the objective of
getting more crops, per drop. And the advancement of high efficiency irrigation
techniques, using drip irrigation system is a verified way of attaining this.
It is doubted that the water will be threatened by 2035 in Pakistan. Being
water stressed agricultural economy; Pakistan offers a substantial untapped
market available for the installation of drip irrigation systems. Our
opportunity size is demonstrated by a large number of small to medium farmers
who at first place are not aware of high tech irrigation methods and then
financial constraints render them unable to think about adopting such a system.
Drip irrigation can be introduced especially in areas where traditional surface
irrigation is difficult to use like arid, dessert or hilly terrain. The initial
cost of drip irrigation can be reduced at places where there is a favorable
hydraulic head e.g.  Northern areas, NWFP
and some places in Baluchistan and a major part of Sindh. The total cultivated
area in Sindh is 5.45 million hectares and 57 percent of this land i.e.3.10
million hectare does not get the required water due to multiple reasons. We
also want to focus on irrigation areas being newly developed by Government and
can be identified as the Irrigation Development Projects in Pakistan. In the
newly developing areas it will prove to be less time consuming since we will
not have to replace the entire system and farmers can be easily convinced.

Our Solution:

Pakistan
is a water-stressed country and is likely to turn water-scarce by 2035. In the
stir of approaching water insufficiency the vertical and horizontal
distribution of water is becoming increasingly twisted to the weakness of the
less fortunate segments of society, most of which live in sidelined regions.
There is thus a strong node between shortage of water and poverty. As about 97%
of the freshwater assets of Pakistan are used by cultivation, there is a great
need to increase irrigation efficiency with the objective of getting more
crops, per drop. And the promotion of high efficiency irrigation techniques,
using drip irrigation as it is a proven way of achieving this. The only
solution to the water scarcity and irrigation problems seems to cut down the
requirements of water to match its supply. Pakistan is in a dire need of water
conservation and its effective utilization. We want to instill confidence and
education in our ordinary small and medium farmers about the usage,
installation, benefits and financial arrangements for a drip irrigation system.
We want to provide a complete drip irrigation system, along with agricultural
training and thorough after-sales support, to enable farmers to extract a
higher harvest from the land at a much lower cost of input.

Deliverables:

A complete drip irrigation system and sprinkler irrigation system,
along with agricultural training and thorough after-sales support, to enable
farmers to extract a higher harvest from the land at a much lower cost of
input.

Economic Benefit:

 

Research
studies show that about 40-70% water savings can be incurred and increase in
yield is by 10-100% for various crops, if drip irrigation is employed. (INCID,
1994). Currently, Pakistan is amongst those countries which have lowest yield
per unit of water because of surface irrigation method being used. Drip
irrigation method will not only result in higher crop yield but will also save
water resources. The output of land and water will be improved and this will
eventually result in poverty alleviation in small and medium farmers. Drip
irrigation would reduce water for cultivation by 50%, improve yields by 40% and
would offer cost savings of 30%.