· There are many responsibility of PR department in hospital major points are interpreting,advertising,marketing and communicating.To carry out this responsibilities properly,PR department should fully informed about everything in hospital very much.IT should be best of top management team.It should produce government meeting ,boards with persons who highest responsibilities in hospitals.and discuss and judgment and get personal discretion.Public view about hospital is the first and foremost about personal and publics.The first vision,impression,experience of patient and their family is very important about treatment ,staff their treatment information about the hospitalmust be improve.It is very big responsibility in public relation department.It score importance of internal relation program and it bases for public relations.In public relation department have responsibility to advertising,marketing,promotions,public relations,and sales managers serve laisions to advertising to develop and places the advertisments.The patients are first line of public relations in hospitals.It is a responsibility of hospital management by their actions.And it can make,break,improve hospital appearance.Good public relations product positive employee relations.Progress of good personal policies,supervision results in good morale,productivity,internal and external harmony.It take pride to the hospital.Another hand it leads to the ensure patients know about their hospital.A wll informed patient is the best internal and external presentative of hospital.Give best orientation programme,well understanding maps in the hospitals keep patients continuously informed about hospital.It is biggest responsibility of PR department and it can maintaining public relation programmes,health education programmes,health screening and health camping programmes.There are four distinct reasons for ever increasing necessity or publis relations,1.Increased governmental activities. 2.Population explosion creating communication problems. 3.Increased educational standards resulting in rise in expectations. 4.Progress in communication techniqes.Every hospital employee has responsibility to gaining responsibility of publics on discharging.Public relations responsibilities can noted in primary and secondary.Primary responsibility is join between trustee.Staff concerned secondary responsibility rests with all other hospital functions.Hospital PR give effort as they are viable and visible link with client ,family,and rest of community.Communicate with both internal and external communications they have responsibilities to promote health organizations marketing programmes and related mission and visions.Manage information in hospital and external society.health care workers have main role to act when managing this relations.They actively solicit both and make management to get various decisions.Two way symmetric PR Model (by Grung and Hunt) leads equality of communication using extensive dialogue and exchange of views to change attitudes.The responsibility of PR includes-news release,feature article to the press,compiling press list,letters,maintain services,interviews,promotional programmes.Skills of PR in hospital practitioners in health care need in field-1-Understanding the patient confidentiality and privacy act. 2-Ability to communicate though and ideas effectively. 3-Knowledge of community and health care administration. 4-Analytical and problem solving ability. 5-Knowledge of profit hospital operate and how non profit one Are funded. 6-Knowing the hospital structure department and and Supportive group. 7-Familier with the community. 8-Writing skills and ability to handle different type of media. Major services of PR in our hospitals 1.Community health care programmes. 2.Providing admission packs. 3.Blood donation programmes. 4.Epidemic awareness programmes. 5.Health education programmes. 6.Seasonal programmes.ex-christmas functions,wesak,childrens day 7.Health screening programmes 8.Health camps Methods of improving public relations.1.Providing appropriate information to patient,and their relatives. -At enquiry and registration -Discharge interview with attending physician can serve this purpose Well. 2.Use name board and signage. -Easy to follow signage and board. -Floor plans displayed at strategic places. -All rooms should be numbered. 3.complaints,compliments,suggestions. -suggestion boxes at appropriate places. -A provision to listen to verbal complaints instead of insisting or Written ones emails. 4.Hospital -public interactions. -Hospital tours by groups such as school teachers and students members Of various organizations ,people. -Health fairs -Exhibitions. -Special clinics. -Health awareness programme. -Special events-(Christmas function,Wesak functions,Children day) 5.Advertising-programme on TV,Radio. 6.Donations -Treat and rehabilitate ill patients -Donation and charitable contributors from the public come in handy.Also,high quality patient care give good public relations.and patient will never accept public relation programme in indifferent hospital care.Client come with definite hopes to hospital.The reception is the first place that client meet.And it is the place contacting whole other places.It gives good image to the hospital.Valuable information should be furnished to client prior to their admission.Right time place that they will come and the person they contact with can know in admission.Equality is very important part in admission also every hospital setup.Patient not may go back home disgruntled.Hospital have their own telephone exchange.Telephone call also become first impression to external society.Operators must handle calls promptly and politely and promptly respond to the queries of the caller.It avoid waste time and fear and anxiety.Environmental sanitation cleanliness create good impression about hospital.Lawns clean surrounding create good impression.Reception enquiry admission station can be place in one building leads to help clients work and can serve their valuable time.The staff must be trainable in human relations.They should be cheerful and efficient in work.The routine procedures of hospital must be informed yo patient and their relations.The out patient department is the best sensitive place in hospital.Many people come to get treatments in this.We must less misunderstanding wrong things in this place it can protect our hospital dignity.Parking places must be prepared.Waiting places,wheel chairs,trolly,public toilets,water,canteen,telephone boxes,important to improve public relation amoung hospital.Good docters nurses must be there in twenty four hours to give their valuble treatments and support.A member should be there to explain delays and to give solutions for them such as give future dates like that.Accident and emergency department must be place in where external persons can reach.Clients come with fear and anxiety they trust hospital staff,their responsibility is rescue all patients life and help them and understanding their psychological level.They have many problems about their disease and also about hospital setup.and they have many problems about money,their families,children,occupation like that.We must understand them it is very essential part in public relation in hospital.Booklets way can give many advantages to client and also hospital,time managment can improve.Information can provide in booklets.such as, Name labels uniforms-It create good impression and they can imagine who are they no need of anxiety.Name tags helps to knowing each health care workers. Delay in admission-long waiting of patient releave by this.enough facilities in efficient use of resources can manage problem to some extent. Ward reception-when arrived to ward client must be fear and anxiety.reception can improve morale of patient and their relatives. Privacy-it normally major right of patient.they must be protect that.provide screen around bed,place linen to cover body parts is very essential.it create warmth and understanding and good impression in public relation in hospital setup.